Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers. […]
Targeting Multi-generational Households
Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious
Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with
Marketing Children’s Dental Health Month
Each year in February, the American Dental Association promotes the National Children’s Dental Health Month. This is to increase the
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and
The Difference between Direct Mail & Email
Many people say the difference between direct mail and email is simply attention span. The truth is that we live
Is Direct Mail Right for Your Fund Raising Org?
Many people ask me about fund raising by direct mail. Some agencies do this very well and raise tons of
Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
