Ask DataDale – The Dataman Group Blog

Ask DataDale, the Dataman Group Blog, offers insights into all things direct marketing. This blog features articles & words of wisdom from Industry Expert Dale Filhaber.

Data Dale publishes new content on a weekly basis. Her blog has been updated continuously since 1997. This makes The Dataman Group Blog one of the longest running marketing blogs in the country.

Data Dale is an internationally recognized expert in direct marketing. Besides the Ask Data Dale blog, she also publishes Pure Water Profits. This blog is dedicated to material of interest to the water quality industry.

You can enjoy postings on the Ask DataDale blog that run the gamut from marketing strategy to sales tactics. Similarly, Data Dale throws in her own colorful commentary to boot.

In 2020, we have seen a lot of postings and articles that have focus on the COVID 19 pandemic. Specifically, how marketing has changed during this time. Consequently, these articles have gotten a great deal of attention from business owners and marketers alike.

Are you are a business owner, marketing manager or sales director? If so, you know you need to generate new leads on a continuous basis. Consequently, you need to sign yourself up for a subscription or RSS feed to Ask DataDale, the Dataman Group Blog.

small businesses use LLMs and AI to improve their lead gen
Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Small Business LLM Adoption Playbook: 8 Easy Wins for 2026

LLMs (Large Language Models like ChatGPT) aren’t just for big tech. They’re powerful tools that can help insurance agents, water quality dealers, and pest control companies save time, look sharper, and close more sales.
This post – Small Business LLM Adoption Playbook: 8 Easy Wins for 2025 — is packed with practical examples for your business.

pest-control-companies-use-new-homeowner-lists
Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Why Pest Control Companies Should Target New Homeowners

Pest control companies should be first in line to welcome new homeowners—and win their business for years to come.
• 80% of U.S. homeowners have used professional pest control services.
• 1 in 3 use it every year.
• Experts estimate 20–30% of new homeowners schedule pest control within 3 months of moving in.

pest-control-companies-use-new-homeowner-lists
Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits, Uncategorized

Why Real-Time Data Gives You a Marketing Edge

Real-time data is exactly what it sounds like: information that’s updated and delivered the moment it’s captured—no delay, no lag, no waiting around.

Whether you’re talking about a new homeowner list, a verified cell phone number, or a web lead that just came in—real-time data gives you the freshest, most accurate info right when you need it.

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