Trust Your Data, Not Your Instincts
If you can’t trust your data, then you can’t trust anything you do. At this year’s Bridge to Integrated Marketing […]
Generating Supplemental Medicare Insurance Leads
Every insurance agent has to consider how they are generating supplemental Medicare insurance leads. For Insurance Agents who specialize in
Top 10 TCPA Musts for Telemarketing Success
You can still have telemarketing success. In fact, telemarketing still is a profitable lead generator for many businesses. You need
Remembering Herschell Gordon Lewis
The Florida marketing community mourns the passing of Florida Direct Marketing Association Hall of Famer, Herschell Gordon Lewis. Herschell Gordon Lewis,
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Tell A Story with a Great Photo
It’s no secret that successful direct mail tells a story with a great photo. We are either stopped in our
Ask DataDale - The Dataman Group Blog
Branding Berries
I read this week that Driscoll’s is embarking on a campaign to be the “berry-est” of the berry companies.
Does Your Agency Have a Crisis Marketing Plan?
Every non-profit agency needs to have a crisis marketing plan. The bottom line is that when something “hits” that affects
Hospitals Market the Patient Experience
According to a study by Deloitte, hospitals with high patient-reported experience scores have high profitability. Therefore, the latest marketing efforts
NATIONAL MAIL ORDER CATALOG DAY
Today marks the anniversary of National Mail Order Catalog Day, when, in August of 1872, Aaron Montgomery Ward, of
