Engagement Marketing for Water Dealerships
When marketers use the term engagement marketing, we mean trying to create an on-going dialogue with your customers. This strategy […]
Sample Homeowners Insurance Script
We are providing this sample homeowners insurance script for those insurance agents looking for guidance. Let’s face it, insurance agents
Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we
Mortgage Direct Mail that Works
This is a great time for mortgage marketers to get their direct mail out the door. We are seeing a
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Insurance Agents Generate Leads with Direct Mail
So far in 2021, ICW Group Insurance Companies agents have distributed more than 100,000 lead generation direct mail pieces. According
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Generating Refinance Leads that Drive Response
Mortgage brokers need to become experts at generating their own refinance leads. Leading mortgage authorities are predicting a drop in
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
