Every new birth is a new opportunity and Dataman Group’s New Parents Mailing Lists helps marketers reach households with new babies reliably, consistently, and cost-effectively.

Parents of New Babies Have To Buy.

And New Parents spend more than at any other time.

The birth of a child, particularly the first child, is a major life stage event for new parents. It triggers a wave of consumer purchases ranging from diapers, clothing, food and insurance to homes, home improvements, furnishings, cars and appliances.

Almost 1 out of every 2 births today is a first birth, creating enormous marketing opportunities.

Most first-birth families are also two-career families; working moms and dads with large, disposable incomes and no brand loyalties where child care products are concerned.

As a market, these growing families outspend childless couples 2 to 1 and are prime candidates for not only a full range of baby products, but also day care, home entertainment, photography, insurance, recreation, and catalog offers. Information on any product that your company offers that can offer these young families a better way of life will be welcomed.

No other life cycle list offers the accuracy, cost-efficiency or selections of OUR new parents mailing lists.  You can even select parents of New Babies by their actual month-of-birth.

Updated Every Week

Our New Baby lists  are updated weekly, adding fresh new names to our New Parents Mailing Lists on a continuous basis. Using more than 50 general public and proprietary sources, such as newspapers, baby photographers, retail stores, diaper services, maternity clothing stores, and hospital gift pack programs enables us to identify approximately 3,200,000 births each year.

Our goal is to source data across many different categories and multiple industries, resulting in the compilation of a heterogeneous file. Normally, 85% of the records are added within six months of the child’s birth.

Marketers can sign up for our monthly service and get brand new names on an on-going basis or select recent births (for example, you can ask for the last 3, 6 or 9 months worth of New Births)

Life Insurance agents are big users of New Parents mailing lists. With new responsibilities, many new parents are eager to protect their families. Water Conditioning Dealers are also fans of our New Baby list. Parents want the purest water to mix formula, wash diapers & baby clothes and keep their babies healthy. This list lets Dealers reach new parents on an on-going basis each month.

New Parents Mailing Lists – Select Options

  • Home ownership
  • Estimated Household Income
  • Parent age
  • Dwelling unit type
  • Scrubbed Telephone number
  • Number of months since birth

Need your list today?

Same Day Turnaround for lists by e-mail in text, excel or word label format.


***Want to know how our New Parents Mailing Lists are compiled? Click here for details.