Every year, mosquito season motivates homeowners to take out pest control service contracts. As the hot weather of summer arrives, mosquito season is at it’s peak. Homeowners get tired of swatting and scratching. They are ready for a solution. If you market to them and address their pain points, you can earn their business.
These pests are the bane of summer. Homeowners enjoying their pool or patio need protection from these little buggers and are desperate to have their lawns sprayed to rid them of mosquitoes. Consider mailing to women between 21-50 years old. If they have children, they do not want their kids to get bitten. If they do not yet have children, mosquito-borne viruses, like West Nile or Zika, are huge concerns.
Because of that, mosquito season motivates pest control business. Even if they don’t take you up on your offer right now, a good mailer will sit on the kitchen counter until they are ready to make that phone call to you.
Every pest control company needs a planful year-round effort that continuously reaches out to generate new leads. You will always lose some customers to attrition. But if you stop marketing, even for a month, you will lose marketing momentum. The truth is if a homeowner is not happy with their current service they will switch to someone – anyone – they think will do the job better. If you’re not out there actively marketing, they will go to whoever is.
The most efficient & cost-effective way to market your services is to target your lead generation program to a few key market segments that return the most for your money.
In pest control marketing the top segments are:
- New Homeowners
- Homeowners with Children
- Environmentally Conscious Homeowners
- Homeowners with Dogs
- Homeowners with Swimming Pools
- Homeowner by size of lot
- Women age 21-50
Send an oversized postcard to affluent dog owners featuring a dog being cuddled by children and you are pretty much guaranteed that they will look at your mailer.