Dental practices must continuously reach out to acquire new dental patients. New patients simply do not just walk in the door. Dentists need a comprehensive marketing approach that reaches out to new prospects. Plus, they need to employ Local Search so prospective patients can find them.
There are several key markets that bring in new dental patients year-in, year-out:
- New Movers is the most widely-used dental prospect list. New Mover lists provide dental practices with a continuous opportunity to reach new households as they move in. Many practices mail to New Movers on an on-going monthly basis. This way the continually generate new patients that stay with their practice for years.
- Selected Demographic mailings to targeted households within a given radius. Many dentists pull households in a 5 mile radius around the practice. Additionally, successful dentists select head-of-household females. They are the dental decision makers in the household.
- Geo-fencing – a new way to reach prospective patients digitally.
Specialty Dental Practices
- Pediatric Dentists love our Children Turning 1 list for baby’s first dental visit. They also succeed with mailings to families with children 5-14 years old to market Sealants. (read the NY Times article 9-28-16). Also – remember to make use of Children’s Dental Health month in your marketing. And, consider marketing to families who are visiting pediatric offices using new geo-fencing techniques.
- Orthodontists mail to families in their markets with children turning 7 years old. A birthday card to this demographic will give an Orthodontist entrée into this special niche market.
- Cosmetic Dentists have great success with college graduates looking for job. Likewise with singles looking to find soul mates and affluent individuals looking to improve their appearance. And now, with geo-fencing, cosmetic dentists can target individuals who are visiting plastic surgeons.
- Prosthodontic Dentists can reach out to Denture Wearers and individuals who have self-reported that they have Gum Problems. Diabetics are another good target group for prosthodontic specialists. This is due to the fact that diabetics often suffer from gum problems.