Parents of Children are top Life Insurance Prospects

Life Insurance agents know that Parents of children are top life insurance prospects. This is because the responsibility of taking care of their family is a very pressing concern.

Most families depend on two incomes to make ends meet. The question is if the top wage earner in a family died suddenly, what would happen? Could that family continue meet all their financial obligations? From paying rent or the mortgage to daily living expenses? Could that family continue their standard of living on the spouse’s income alone? Would their plans for the future, like college, stay intact?

Life insurance makes sure that their plans for the future don’t die if they do.  Consequently, that’s why life insurance agents are so successful when they market to this group.

Parents of New Babies

This is a time when this new responsibility weighs heavily on a parent. The U.S. government estimates that middle-income parents of infants born today will spend at least $242,000 each to raise those babies to age 18 — and that’s before you factor in college tuition (ouch!).

New Parent lists are available on a monthly basis, which gives Life Insurance agents the ability to reach out to Parents of New Babies on a continuous basis with a special message that’s geared to them.

New Parent lists start at $50.00 per month, which fits every life insurance agents budget. Just think about the lifetime value of a new parent’s life insurance policy.

Single Parent

A single parent is the caregiver, breadwinner, cook, chauffeur and so much more. Yet nearly four in 10 single parents have no life insurance, and many with coverage say they need more than they have. With so much responsibility resting on their shoulders, they need to make doubly sure that they have enough life insurance to safeguard their children’s financial future.

Life Insurance agents can reach this market with the appropriate messaging and products.

Stay-At-Home Parent

Just a parent don’t earn a salary doesn’t mean they don’t make a financial contribution to the family. Childcare, transportation, cleaning cooking, and other household activities are all important tasks, the replacement value of which is often severely underestimated. Life insurance allows a family to afford to preserve their quality of life.

Parents of Grown Children

Just because a parent’s kids are through college and the mortgage is paid off doesn’t necessarily mean that they no longer need life insurance. If the top wage earner in the household died today, the spouse will still be faced with daily living expenses. Would their financial plan, without life insurance, enable that spouse to maintain their lifestyle now and into retirement?

Life Insurance agents who market to this group typically overlay an income qualifier on the list. This way, when they prospect, they are reaching people who can afford a policy.


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