Are we “in this Together”?
If you’re like me, you’re getting tired of brands’ “in these uncertain times” messaging. Telling me that we’re in this […]
COLD CALLING HAS ITS’ PLACE
Cold calling is old-fashioned but it remains an essential part of the selling process. Done well, cold calling transforms strangers
The Antidote to Online Fatigue
Direct mail is the antidote to online fatigue. It is the only medium that gets an advertiser’s message right into
Balancing Print and Digital Strategies
BALANCING PRINT & DIGITAL LEAD GENERATION STRATEGIES This article originally appeared in WQP May 2020 issue as “Balancing Act”. In
Reaching Small Business Owners
In today’s market, reaching small business owners has taken on new meaning. Many businesses are in a state of flux.
Competing on Price in the Post-pandemic World
I have always told my customers that they should not competing on price. That their goal is to rise above
Linking Physical and Digital Communications
Linking physical and digital communications provides consumers with a seamless marketing experience. We all know that response increases when the
Hispanic Real Estate Buyers are a Driving Force in Home Buying
Hispanic real estate prospects are the leading market segment of first-time home buyers. This is according to data from the
Doing Business As Usual?
How do we move back into a business as usual scenario? Let’s not kid ourselves, we’ve been traumatized. What we
Social Distancing or Physical Distancing?
The expression social distancing is making me crazy. As far as I am concerned, it’s not social distancing – it’s
