Using Hot Spots in Direct Mail and Email
All marketers and business owners need to understand the value of using Hot Spots in their direct mail and email. […]
Retention is the New Acquisition
Retention is the new acquisition. Just think of this as one of the new axioms forced upon us by the
Generating Leads without Home Shows
Many of my clients are wondering how they will go about generating leads without home shows. After all, these events
Mortgage Professionals Need to Market
Bottom line, mortgage professionals need to get out there and market. It amazes me that more mortgage pros are not
Are we “in this Together”?
If you’re like me, you’re getting tired of brands’ “in these uncertain times” messaging. Telling me that we’re in this
COLD CALLING HAS ITS’ PLACE
Cold calling is old-fashioned but it remains an essential part of the selling process. Done well, cold calling transforms strangers
The Antidote to Online Fatigue
Direct mail is the antidote to online fatigue. It is the only medium that gets an advertiser’s message right into
Reaching Small Business Owners
In today’s market, reaching small business owners has taken on new meaning. Many businesses are in a state of flux.
Competing on Price in the Post-pandemic World
I have always told my customers that they should not competing on price. That their goal is to rise above
Hispanic home ownership rate increases
According to a report from The State of Hispanic Home ownership Report, Hispanic home ownership rose to 47.5% in 2019.
