Branding Checklist for 2022
This Branding Checklist for 2022 offers business owners a comprehensive way to make sure their branding efforts are up-to-speed. The […]
Why You Should Market to New Movers
Every business can benefit when they market to New Movers. New Movers need many goods and services when they move
Banks Target Black and Hispanic Homebuyers for Mortgages
Many banks, mortgage companies and financial institutions are providing mortgages specifically targeting Black and Hispanic homebuyers. These products are designed
Reaching Adult Children with live-in Parents
Nowadays, there are many adult children with live-in parents. American seniors are living longer than ever before. They are in
How to Avoid Panic Marketing in 2022
Spoiler: Panic Marketing isn’t about Covid Panic Marketing. It’s what happens when you have to get out a marketing piece
Mortgage Marketing in Todays’ Economy
Mortgage brokers need to get back on track in terms of marketing both refinance & purchase programs. For mortgage brokers
SoLoMo – Marketing Buzzword for 2022
One of my favorite marketing buzzwords for 2022 is SoLoMo. This is a combination of Social, Local and Mobile media.
2022 – A year of transformation
2022 is destined to be a year of continuing transformation for business. According to Alan Murray, CEO of Fortune Magazine,
The Rolling Stones and Annuity Buyers
It’s an easy stretch to compare Rolling Stones concert attendees and Annuity Buyers. Did you know that the The Rolling
Combating Mortgage Burnout
Mortgage Burnout and New Ideas for Lenders I’m sure you read the article in this week’s Wall Street Journal –
