Create an amazing customer experience in 2023
I’ve been talking a lot about CX – the customer experience. I read a blog by Shep Hayken of the […]
The top 5 words that drive email engagement
The effectiveness of words in driving email engagement can vary based on the context, audience, and industry. However, there are
Direct Mail is hot-hot-hot
All of the pundits agree that direct mail is hot. For any of you deniers out there, it’s not the
Using Storytelling to Sell Insurance
Many of the top insurance agents use storytelling to sell insurance. It doesn’t matter if you’re marketing with direct mail,
Building your Business on a Cornerstone of Trust
Building your business on a Cornerstone of Trust – published by WQP magazine, November 29, 2022 In turbulent times, consumer
Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there.
How Hospitals Can Increase their Visibility and Build Trust
Hospitals can increase their visibility in the marketplace by focusing on these 5 suggestions. These guidelines can turn a hospital’s
Providing a seamless omnichannel customer experience in 2023
As we move into 2023, it’s more important than ever to provide a seamless customer experience. We also call this
How Direct Mail and Email Work Together
I want to share a case study about how direct mail and email work together to increase response. For
How Do I Find a Great Marketing List
I always get asked marketing questions like how do I find a great marketing list. Notice I called it a
