Water Dealers – Are You Selling a Product or a Service?
When I think of the way we market our businesses, there is an over-riding concept of whether we are selling […]
The Power of Direct Mail to New Homeowners: Unleash Your Business Potential
Direct mail to new homeowners is incredibly powerful. Here’s why it gets us excited: Perfect Timing: When homeowners move into
Millennials on the Move
Millennials on the Move: Understanding the Driving Factors behind their Relocation Patterns and How to Market to Them Effectively The
Millennial Homeowners Tapping into Home Equity
Homeowners, especially millennials, are tapping into their home equity to take advantage of the increasing value of their homes. Marketers
A Listicle of Today’s Top 21 Marketing Channels
In my marketing presentation last week at the Water Quality Association (WQA) conference in Las Vegas, when I was discussing
Which types of emails work – and don’t work?
Which types of emails work? Customers ask me that all the time. Consumers should be easy to please — in
5 Tips for Using Business to Business Marketing Lists Effectively
When it comes to using business to business (B2B) marketing lists effectively, having a targeted and effective marketing list can
How to Generate Final Expense Leads through Direct Mail
Looking for a foolproof way to drive sales and boost conversions? Discover how to generate leads for final expense through
Finding the Perfect List of New Homeowners
Discover the success of targeting new homeowners with accurate list data. Our guide provides you with everything you need to
10 Reasons Why Direct Mail is the Way to Go for Small Businesses
Direct mail is a powerful marketing strategy for small businesses who want to get in the door of their prospects.
