Marketers Ramping Up Direct Mail Initiatives
Marketers are ramping up their direct mail. Direct mail is still a key channel to engage prospects, customers and even […]
Forty-six million New Movers
There have been forty-six million new movers in the past 12 months. Drilling down a little further, forty-six million people
How Catalogers are Using Postcards
I just read a great article in Total Retail that highlighted sending postcards to website abandons. You all know I’m
Maximizing Your Share of Senior Spending
https://www.datamangroup.com/targeted-mailing-lists/Is Senior Spending at Risk? Many retirees with the highest discretionary spending follow the 4% rule. That’s the idea that
Healthcare Marketing Focuses on New Movers
Healthcare marketing for 2022 focuses on new movers and content. The emphasis a process of strategic outreach and communication. Your
Making our customers feel valued
As marketers, we keep trying to find new ways of making our customers feel valued, wanted, loved. At the most
Small Businesses – by the Numbers
Here are some statistics to help you understand the depth and breathe of the small business market. B2B marketers can
Tips for Dental Direct Mail
I always get questions from prospective clients about marketing strategies. This past week, I had a couple of inquiries from
What Does it Mean to Be Customer Centric?
Being customer centric means letting people buy and shop the way they want to. For different people, this means different
Consumers Respect, Respond to and Trust Direct Mail
I recently read an article in Harvard Business Review – Why Marketers are Returning to Traditional Advertising. Consumers Trust Traditional
