How Catalogers are Using Postcards
I just read a great article in Total Retail that highlighted sending postcards to website abandons. You all know I’m […]
Maximizing Your Share of Senior Spending
https://www.datamangroup.com/targeted-mailing-lists/Is Senior Spending at Risk? Many retirees with the highest discretionary spending follow the 4% rule. That’s the idea that
Healthcare Marketing Focuses on New Movers
Healthcare marketing for 2022 focuses on new movers and content. The emphasis a process of strategic outreach and communication. Your
Making our customers feel valued
As marketers, we keep trying to find new ways of making our customers feel valued, wanted, loved. At the most
Small Businesses – by the Numbers
Here are some statistics to help you understand the depth and breathe of the small business market. B2B marketers can
What Does it Mean to Be Customer Centric?
Being customer centric means letting people buy and shop the way they want to. For different people, this means different
The 2022 B2B Marketing Mix
According to a study by Sagefrog Marketing Group, this is the most current 2022 B2B Marketing Mix. B2B brands are
Consumers Respect, Respond to and Trust Direct Mail
I recently read an article in Harvard Business Review – Why Marketers are Returning to Traditional Advertising. Consumers Trust Traditional
Postcard Marketing Promotes your Business
Postcard marketing gives your business an edge over the competition. An eye-catching, well-designed postcard can go a long way in
Reverse Mortgage Marketing Trends
We are seeing several important trends in terms of reverse mortgage marketing. First, the number of reverse mortgages being closed
