Direct Mail is Booming with Increased Response Rates
Response rates for direct mail increased to 5.1% in 2018, the highest level in ten years. Part of the reason […]
The Pros and Cons of Using Postcards for Direct Mail
There is no question that postcards have an important place in the world of direct mail. We love postcards for
Seasonal direct marketing initiatives
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Omni-channel campaign – MB Financial Case Study
MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
A Telemarketing Campaign that Works for your Business
A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your
Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before
