The Millennial Consumer
The Millennial Consumer want to do business with ethical, sustainable and socially responsible companies According to an article in Huffington […]
Accountants, CPAs & EAs, Ask DataDale - The Dataman Group Blog, Blog for Non-Profits, Marketing for the Home Industry, Marketing Healthcare, Marketing Insurance, Mortgage Marketing Blog, Pure Water Profits
Why Do Email Address Verification?
Not doing email address verification will absolutely mean the failure of your campaign. On the average, only 28% of emails
Direct Mail is Booming with Increased Response Rates
Response rates for direct mail increased to 5.1% in 2018, the highest level in ten years. Part of the reason
The Pros and Cons of Using Postcards for Direct Mail
There is no question that postcards have an important place in the world of direct mail. We love postcards for
Seasonal direct marketing initiatives
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Omni-channel campaign – MB Financial Case Study
MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Thinking Outside of the In-Box
I tell my customers that they really need to do some thinking outside of the in-box. Your job is to
Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
