Focus your copy on your audience
I always tell my clients: focus your copy on your audience! You have to really know your audience. The truth […]
Mortgage Marketing Tip – Purpose not Product
Here’s a handy mortgage marketing tip: Mortgage marketing is full of terminology. But, that doesn’t mean that you have to
Water Quality and Dogs
As an avid dog owner – and I know you have all seen photos of the world famous Dataman Group
2019 Home Buyer Snapshot
As we move into 2019, this home buyer snapshot will help real estate and mortgage marketers pick the right
Are You Willing to Pay for an Ad-Free Facebook?
The concept of an ad-free Facebook is very compelling. With the many issues that have surrounded Facebook in the past
Cell Phone Lists Can Give Your Marketing a Lift
Cell Phone Facts: Almost Two-Thirds of America Only Reachable via Cell Phone lists Many Lead generation managers ask me questions
Tips for Marketing to Turning 65
Turning 65 is a birthday milestone for many people. For insurance agents, marketing to turning 65 is an opportunity to
Don’t Treat all Marketing Channels The Same
Today’s marketing channels include social media platforms like Facebook, Twitter, LinkedIn, Instagram and YouTube. Each of these social media platforms
Millennial New Movers – The Latest Trends
Mortgage companies and home builders are keeping their eyes on Millennial New Movers. Millennials are defined as being born between
Lead Generation & the Changes at Facebook
How Will the Changes at Facebook Affect Your Lead Generation Program? I get lots of questions from professionals who have
