A $1.5MM Direct Mail Success Story
We all love a direct mail success story. I want to tell you about a call I received from MaryBeth […]
Millennials – Put a Ring On It
The Diamond Industry is concerned that Millennials might not be spending their hard-earned dollars on diamonds. They are worried that
Small Data
I’ve just so tired of the expression Big Data. We’ve been hearing it for the last few years and it
Are Your Facebook Posts Working?
We all love to post. We were told that frequent posts would help our SEO. We were told that people
Market When the Timing is Right
You need to market when the timing is right. When the pundits talk about response, they always mention the Big
Hospital Marketing Social Media vs Direct Mail
Lots of dialogue in the Hospital marketing field. What’s better social media vs direct mail? Helen Greg posted this list
What’s the Real Rate of Return on a Direct Mailing?
Every day, people ask me about the average response from a direct mailing. And, I typically answer this question the
New Parents Buy Life Insurance
There is no question that new parents buy life insurance. In fact, parents of new babies are one of the
