Clean Up Your Inbox to Start 2021
One of the nicest things you can do for yourself to start the New Year off right is to clean […]
A $1.5MM Direct Mail Success Story
We all love a direct mail success story. I want to tell you about a call I received from MaryBeth
18-34 Year Olds Prefer Direct Mail
I was pretty surprised by the results of this new study on Direct Marketing which indicates that 18-34 year olds
Driving Website Traffic with Direct Mail
According to the 2009 Channel Preference Study by ExactTarget, direct mail influences 76% of Internet users to buy a product
Ask DataDale About Lead Nurturing
Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel. Only a
Generational Marketing for Fund Raising Success
I recently attended a lecture on Generational Marketing given by Chuck Underwood of the Generational Imperative. He discussed the differences
Do your PREsearch
You need to do your PREsearch Before Embarking on any direct marketing Campaign. I love this new word PREsearch. It’s
On Marketing and it’s Not Your Daughter’s Jeans
I went to the Mall last week to buy a new pair of jeans. I had been out with a
