“Blah” Content is Out – Upgrading Content to Conform to Google’s New Enhanced Quality Ranking Algorithm
“Blah” Content is Out: You Need to Upgrade Your Content to Conform to Google’s New Enhanced Quality Ranking Algorithm […]
FEMA Mailings Miss the Mark: A Case for Serious Updates
Today I received a mailing from FEMA regarding Flood Insurance. Lucky me, my area was recently rezoned as being in
Marketing Tips for Independent Insurance Agents – Crafting Postcard Copy
As part of the series of Marketing Tips for Independent Insurance Agents, this article deals with crafting postcard copy. The
Did Your Marketing Campaign Work? Setting KPIs
Setting KPIs. Did you ever wonder if your marketing really worked? You got some calls in, a bunch of clicks
How to use AI to Create Copy for a Marketing Postcard
As I promised, this week’s newsletter will focus on how to use AI to create copy for a marketing postcard.
Expanding Your Non-Profit’s Donor Base Through Direct Mail
In an age dominated by digital communication, it’s easy to overlook the power and personal touch of traditional direct mail.
2024 Home Renovation Trends – from Houzz
Since many of our clients are in the Home Industry, I wanted to share some information with you about the
Using AI to Create a Direct Mail Letter for Water Filtration Sales
Many of you joined us at the panel session of AI at last month’s WQA conference. I’ve gotten a lot
A Story of Resilience
Stories are a fundamental way humans connect with one another. They allow us to share experiences, emotions, and wisdom, fostering
The Magic of Trigger Marketing: Data That Reacts, Sales That Soar
Trigger data refers to specific types of data that are generated as a direct result of a particular event, action,
