Did Your Marketing Campaign Work? Setting KPIs
Setting KPIs. Did you ever wonder if your marketing really worked? You got some calls in, a bunch of clicks […]
How to use AI to Create Copy for a Marketing Postcard
As I promised, this week’s newsletter will focus on how to use AI to create copy for a marketing postcard.
Expanding Your Non-Profit’s Donor Base Through Direct Mail
In an age dominated by digital communication, it’s easy to overlook the power and personal touch of traditional direct mail.
2024 Home Renovation Trends – from Houzz
Since many of our clients are in the Home Industry, I wanted to share some information with you about the
Using AI to Create a Direct Mail Letter for Water Filtration Sales
Many of you joined us at the panel session of AI at last month’s WQA conference. I’ve gotten a lot
A Story of Resilience
Stories are a fundamental way humans connect with one another. They allow us to share experiences, emotions, and wisdom, fostering
The Magic of Trigger Marketing: Data That Reacts, Sales That Soar
Trigger data refers to specific types of data that are generated as a direct result of a particular event, action,
Why Businesses Still Use Direct Mail to Drive Lead Generation
There is tremendous value in Direct Mail. Done correctly, postcards and mailers will get you into the right consumer hands
The Impact of Direct Mail for 2024
Direct mail works. Its impact can be felt by many brands and charities across many marketing sectors. I’m not going
Holiday Marketing to New Homeowners: A Wise Investment or a Festive Folly?
There is no question that marketing to New Homeowners during the holiday season is a wise investment. New homeowners can
