Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we […]
Mortgage Direct Mail that Works
This is a great time for mortgage marketers to get their direct mail out the door. We are seeing a
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Mortgage Refinance Cold Calling Script
If you’re cold calling to generate mortgage refinance leads, I want to give you the basics for a great
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
6 Commandments of Lead Generation
Why should People Want to do Business with You? Marketers who take advantage of these 6 Commandments of lead generation will improve
Buying Direct Mail Lists – a basic primer
There are many strategies to buying direct mail lists. Of course, the most important one is knowing how to
Weekly New Homeowner Lists – be first in the door
Marketers who want to make an impact use weekly new homeowner lists. This way they can be first in their
