Personalization and the Customer Experience
Personalization continues to be very important in all phases of the Customer Experience. When we use the term personalization, we […]
Mortgage Direct Mail that Works
This is a great time for mortgage marketers to get their direct mail out the door. We are seeing a
Perfecting your Email Subject Line
When you send an email, you need to make sure you perfect your email subject line. According to a study
Using Email for Sales Prospecting
Email can be a wonderful channel for sales prospecting. It can help your company with visibility and branding. It can
Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But,
Closet Companies Target Millennials and Baby-Boomers
There is no question that closet companies need to target Millennial; and Baby-Boomers in their marketing strategies. After a year
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
EARTH DAY IS APRIL 22nd – TARGET GREEN CONSUMERS
April is a great time to reach out to Eco-Friendly – or what we call – Green Consumers. There is
Marketing Residential Solar – the 5 W’s
Residential solar sales continue to soar. According to the SEIA, residential solar installations will have a double-digit growth each
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
