Lists, Prospects and Leads – What’s the Difference?
I get many calls from marketers looking for data. Many people use the terms list, prospect and lead interchangeably. But, […]
Closet Companies Target Millennials and Baby-Boomers
There is no question that closet companies need to target Millennial; and Baby-Boomers in their marketing strategies. After a year
Marketing to Small Businesses
According to 2023 statistics, there are over 33.2 million small businesses in the United States. Small businesses have much
EARTH DAY IS APRIL 22nd – TARGET GREEN CONSUMERS
April is a great time to reach out to Eco-Friendly – or what we call – Green Consumers. There is
Marketing Residential Solar – the 5 W’s
Residential solar sales continue to soar. According to the SEIA, residential solar installations will have a double-digit growth each
Marketing Re-Entry – What’s Your Plan?
Marketing re-entry properly is not as easy as it feels it should be. Do you really believe that after
6 Commandments of Lead Generation
Why should People Want to do Business with You? Marketers who take advantage of these 6 Commandments of lead generation will improve
Buying Direct Mail Lists – a basic primer
There are many strategies to buying direct mail lists. Of course, the most important one is knowing how to
Weekly New Homeowner Lists – be first in the door
Marketers who want to make an impact use weekly new homeowner lists. This way they can be first in their
Marketing in a Stimulus-Check Era
Marketing in a Stimulus-Check Era – Can the Home Industry Succeed? I read an article titled” How to Handle HVAC
