Marketing to Generation X: The Overlooked Powerhouse of Consumers
Who is Generation X? Generation X, born between 1965 and 1980, is often called the “middle child” of generations—sandwiched between […]
Using Modeled Credit Data to Target Water Quality Prospects
One of the great things about marketing is having options. In the water quality industry, we all know that homeowners
How to Generate Leads from New Homeowner Lists Using Stories
One of the great things about marketing is having options. In the water quality industry, we all know that homeowners
Sustainability as a Core Message – 2025 Marketing Theme
Sustainability is no longer just an option—it’s an essential part of modern marketing. Because of growing concerns about climate change
Automation and AI Are Not a Substitute for Customer Service
In an era where automation and artificial intelligence (AI) are transforming the way businesses operate, it’s easy to see why
Competition – Is it Overwhelming or an Opportunity?
Wouldn’t it be nice if we had no competition. That we were the only company providing our product or service.
The Power of Business Database Lists
Welcome to the world of business databases! In today’s digital era, data is the new currency. And when it comes
Top Targets for Home Warranties & Service Contracts
Who Are the Top Targets for Home Warranties and Service Contracts? Home warranties and service contracts provide peace of mind
66.7 Million Americans Enrolled in Medicare in 2024
According to the Center for Medicare Advocacy and the Medicare Trustees, in 2024, approximately 66.7 million Americans were enrolled in
4 Key Drivers of Pre-Need Sales: How to Connect with Consumers
In the world of pre-need insurance, understanding what motivates consumers to take action can be the key to boosting your
