The Power of Mortgage Marketing Lists: It’s Time to Invest
In the current economic climate, with interest rates at a high, many mortgage brokers are scaling back their marketing efforts. […]
How to Get a List of Mailing Addresses
How to Get a List of Mailing Addresses: A Step-by-Step Guide A reliable and targeted list of mailing addresses is
Make Your Direct Mail Memorable by Adding a Personal Touch
When you check the mail, how much of what’s inside your mailbox actually makes it inside your home? Not much,
The Enduring Quality of Direct Mail
Even though our lives are dominated by digital communication, the enduring quality of direct mail continues to prove its value
“Blah” Content is Out – Upgrading Content to Conform to Google’s New Enhanced Quality Ranking Algorithm
“Blah” Content is Out: You Need to Upgrade Your Content to Conform to Google’s New Enhanced Quality Ranking Algorithm
FEMA Mailings Miss the Mark: A Case for Serious Updates
Today I received a mailing from FEMA regarding Flood Insurance. Lucky me, my area was recently rezoned as being in
Rising PPC Costs in Home Industry: Why It’s Time to Revive Direct Mail
As digital advertising costs soar, especially within the home industry, businesses are feeling the pinch. With a staggering 25% increase
Marketing Tips for Independent Insurance Agents – Crafting Postcard Copy
As part of the series of Marketing Tips for Independent Insurance Agents, this article deals with crafting postcard copy. The
Did Your Marketing Campaign Work? Setting KPIs
Setting KPIs. Did you ever wonder if your marketing really worked? You got some calls in, a bunch of clicks
How to use AI to Create Copy for a Marketing Postcard
As I promised, this week’s newsletter will focus on how to use AI to create copy for a marketing postcard.
