A $1.5MM Direct Mail Success Story
We all love a direct mail success story. I want to tell you about a call I received from MaryBeth […]
It costs less to keep a current donor than to find a new one
There is an old saying in fund raising: It costs less to keep a current donor than to find a
How Mortgage Marketers Target Millennials
Mortgage marketers know that it’s vital to target generation x and millennials if they want to increases their first time
Cultivation and Stewardship – The Real Profit Builders
There are two parts of the lead generation cycle: cultivation and stewardship. We need to cultivate or leads and steward
Choosing the Right Audience for Your Marketing Campaign
I always tell my customers that one of their most important jobs is choosing the right audience for your marketing
Marketing Open Enrollment
There are many articles written about Marketing Open Enrollment. As a matter of fact, there are a couple of great
In Memorium – Levis JCC Past-Presidents
It was a sad month for us at the Levis JCC. We lost 2 of our Levis JCC Past-Presidents,. They
Ask DataDale - The Dataman Group Blog
Direct Mail Lists Gives Consumers The Choice
The world of mailing lists continues to offer more and more targeting options, which means marketers have a great shot
Capitalizing on Life Insurance Awareness Month
Many Insurance agents experience a tick up in Life Insurance Sales during Life Insurance Awareness month in September by aligning
Millennials – Put a Ring On It
The Diamond Industry is concerned that Millennials might not be spending their hard-earned dollars on diamonds. They are worried that
