Do You Need to Be First in the Door?
Being first in the door with new homeowners will boost your chances of securing long-term customers, building brand loyalty and outsmarting your competition!
The Rise of Voice Search: A Trend Dealers Can’t Ignore
Voice search is rapidly changing the way consumers seek information. With the increasing popularity of smart speakers like Amazon Echo,
Relying on Purchased Leads Is Old School – Generate Your Own For Best Results
For years, businesses have relied on purchased leads to fill their sales pipeline. It seemed like an easy shortcut—buy a
Marketing to Generation X: The Overlooked Powerhouse of Consumers
Who is Generation X? Generation X, born between 1965 and 1980, is often called the “middle child” of generations—sandwiched between
Working New Homeowner Lists to the Max is More Important Than Ever
For the second straight year, existing home sales have fallen to their lowest level in almost 30 years. The housing
Using Modeled Credit Data to Target Water Quality Prospects
One of the great things about marketing is having options. In the water quality industry, we all know that homeowners
How to Generate Leads from New Homeowner Lists Using Stories
One of the great things about marketing is having options. In the water quality industry, we all know that homeowners
Sustainability as a Core Message – 2025 Marketing Theme
Sustainability is no longer just an option—it’s an essential part of modern marketing. Because of growing concerns about climate change
