Life Insurance

In 2009, searches containing the term 'life insurance' grew 15 percent from the previous year to reach 16.6 million searches. During the same time period, consumers requested 2 million online quotes for life insurance.

Consumers are more comfortable than ever before utilizing the Internet to research life insurance policies for themselves or family members and Insurance companies need to have a strong on-line presence.

An analysis of the top insurance sites visited following searches including the term "life insurance" revealed that MetLife.com was the most frequented insurance site visited as a result of the search, with 5.8 percent of total search clicks (paid and organic) landing on MetLife.com. NewYorkLife.com was the second most referred site with 2.8 percent of search clicks, followed by StateFarm.com with 2.5 percent.

While this on-line growth is very exciting, marketers need to remember that on-line search does not replace the importance of a strong direct mail presence targeting the right people for life insurance offers. And, for those Life Insurance companies or agents selling life insurance, if you’re not with MetLife, NY Life or State Farm, you need to be a lot more proactive in your marketing outreach.

Life Insurance is typically purchased at specific times in a consumer’s life.

• Birth of a New Baby
• Purchase of a Home
• Home Mortgage Refinance
• Presence of Young Children
• New Marriage
• Turning 40

And marketers can target their advertising dollars just reaching out to these top-producing market segments. Such is the beauty of Direct Marketing.

It’s a competitive world out there.

Life Insurance marketers cannot afford to just sit back and hope that an on-line searcher hits on them. They need to be proactive and continually reach out to the right prospects at the right time with the right message in a systemized way.

At Dataman Group, we can help insurance marketers pinpoint the best possible prospects in their specific market area, helping them create an on-going outreach program that brings them a continuous flow of quality leads.