Top lead nurturing segment for Financial Advisors – Parents of New Babies
Lead nurturing for financial advisors is about planting seeds, cultivating the prospects, creating relationships and harvesting new clients.
Financial advisors have to plant seeds. Parents of new babies can be a fabulous niche for the Financial planner who can cultivate this unique and targetable group.
With new responsibilities, many new parents are eager to protect their families
Parents of New Babies need direction. They need to set up 529 College Plans, buy life insurance, create a will. This group needs advice on how to best save, invest and grow their money.
Lead nurturing for financial advisors can take many forms. It depends on the company as well as the advisor herself. For a financial planning firm with young associates, Parents of New Babies may be a perfect focus. This may allow a new person in your firm to develop their own client base.
Parents of New Babies – Facts
- The birth of a child, particularly the first child, is a major life stage event for new parents.
- Almost 1 out of every 2 births today is a first birth, creating enormous marketing opportunities.
- Most first-birth families are also two-career families; working moms and dads with large, disposable incomes and no brand loyalties.
- Even though they may have used their parents’ brokers or financial planners in the past, they now want to find their own resources.