As I always say, direct marketing success is about tailoring the list to the message to the offer. Remember, if you are using a list of Green homeowners, your message needs to reflect that as well. So, remember to use Green messaging to this very special market group! 

Click here for more info on this unique list overlay.

A Focus on Millennials

Millennials typically believe that everyone needs to do their part for our environment. Marketers need to be tuned into this. As consumers, we hear a lot about being kinder to the environment. The message is that it is our responsibility as individuals to help reduce the rate of climate change. Small changes will make a big difference in our world.

Unlike the last decade, many consumers consider themselves to be eco-conscious. It’s about an attitude and behavior shift.

Most noteworthy, this behavior resonates with the Millennial segment. And, when it comes to marketing home improvements, this group is the one to watch. They will be making a lot of purchasing decisions as they invest in their first homes.

One of the over-arching messages is:  What we put in affects the world around us. Consequently, Pest Control companies have done very well marketing non-toxic pesticides using this messaging.