Green Homeowners are Top Water Treatment Prospects
The results of the 2021WQA Consumer Opinion Study have just been released. There are lots of important findings from the Study that have implications on your marketing.
One of the most important takeaways focuses on Green Awareness.
Observation
The Green Movement continues to have some impact on overall bottled water purchases. There has been an effect created by problems in the recycling chain of plastic bottles and growing concern about plastics used in bottles.
Implication
There exists an opportunity here for companies that sell water filtration systems. Americans are turning away from bottled water because they perceive the water no different from their tap water or their dislike of plastics. People want better tasting and safer water, home filtration systems can fill the gap.
What Does that Mean for your Marketing Efforts?
Focus your marketing dollars on reaching homeowners who consider themselves Green. They will be your top responders. You can further refine the list. Maybe target Green Homeowners with Children
Your message needs to encourage consumers to switch from bottled water to a home filtration system. Consumers are saving both money and the planet. If you are marketing to Green Homeowners with Children, adjust your message to saving the planet for them.
Remember, these Homeowners are big believers in the benefit of a continuous source of clean, quality water. They can use this for their refillable water bottles. Above all, these are values they pass onto the children and friends. Certainly, they are very proud of the steps they take to preserve our environment.
