For Non-Profits Only
Non-profits raise money with well-conceived Direct Mail and Telemarketing programs geared to reaching the right people with the right offer. We offer mailing lists and phone lists of donors, past contributors to political, health + institutional or religious charities, as well as households who have made multiple gifts. All of our lists can be refined by age, income, and home ownership to enhance response.
Ethnicity and religious persuasion can also be overlaid on our files.
If your agency is new to Direct Marketing, please start by taking a few minutes to self-asses whether your non-profit is ready to undertake this commitment.
For non-profits who have done direct mail before, I encourage you to call our office so we can help you create the list that best suits your program.
Is Direct Mail Right for your Fund-Raising Organization?
Overview of Direct Mail in the Non-Profit World
(presented at Florida Direct Marketing Association, Feb 2006)
Generational Marketing
(presented at JCCA Bienniel in Philadelphia, May 2006)
Church Outreach Program
(presented June 2007, updated May 2008)
45 Easy Ways to Cultivate High Value Donors
(reprinted from FundRaising Success Magazine, July 2008)
Top Response Mailing Lists:
Past Contributors
Customize these prospects by age, income, gender, as well as # of times they have contributed.
Behavior Bank
Customize these prospects by donor interest as well as age & income characteristics.
New Homeowners
Brand new to your market, New Homeowners are a fabulous prospect group for local organizations.
Golden Homeowners
This top donor prospect group is the one that rounds out your DM fundraising campaign prospect list.
DataDale's Mailing Tips for Non-Profits:
Let's be honest. Because many non-profit agencies rely on volunteers who are not professionals in the Direct Mail world, often mistakes occur that can easily be avoided. Some of these errors are as simple-to-avoid as using the right paper stock or making sure that sizing meets USPS guidelines. Click here to download DataDale's FREE USPS Primer for non-profits.
For additional information, please call our office at (800) 771-3282. We'll be happy to help design the list that best suits your organization's needs!
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