Be First in the Door with Dataman Group’s Hotline New Homeowner List

The Water Industry has traditionally used Dataman Group’s New Homeowner lists for years.  The WQA Study of Consumers’ Opinions and Perceptions Regarding Water Quality validated this once again. According to the 2021 Study, a majority (72%) of those that purchase a water softener tend to purchase one within one year after buying or leasing a home.

And – 22% of Water Conditioner buyers made that purchase in the first month in their new home!

Any Water Dealer who does not market to New Homeowners is missing their best “low-hanging-fruit” marketing opportunity. Since New Homeowner lists are typically small, dealers need to reach out every single New Homeowner name they  can get – and even consider mailing  to them multiple times to enhance name recognition and branding.

Daily, Weekly or “When you want them” New Homeowner Lists

If you want to be the first in the door, we offer several options:

• Daily New Homeowner lists
• Weekly New Homeowner lists
• Monthly New Homeowner lists
• New Homeowner Lists when you want them

Our Daily New Homeowner list is 2 days after Deed Filing. Our weekly New Homeowner list averages 3-7 days after deed filing. Many dealers are mailing postcards to them each week, using myDMpostcards.com, a self-service portal that let’s you mail the day the new homeowner data is released. The postcard portal has no minimums. There is no peeling & sticking and no running to the post office. You really can be first in the door.

Why are New Homeowners such a great group?

According to the WQA study, most of the new homeowners who purchased water conditioners did so for a combination of aesthetic and health reasons.

The water never tastes the same in the new house as it did in the old one. People who move from a city often find well water difficult to enjoy. County-to-city transplants compare municipal water with drinking out of a bleach bottle. The point is that regardless of actual contaminants present, people feel a strong allegiance to the water they grew up with – at least until they taste the quality drinking water that your Water Quality Dealers can provide.

The Dataman Group NEW HOMEOWNER LIST is the #1 list in the Water Industry and we have been working with Water Dealers for over 35 years.

Our NEW HOMEOWNER data is deed-sourced and compiled on a weekly basis from warranty title deeds filed at the County Courthouse. You can select your New Homeowner leads by type of dwelling, purchase price of the home, and new or resale construction.

It’s an exciting time, Home Sales are rising once more – and every New Homeowner name has great value. Marketers can’t afford to not reach out to them!

Timing Is Everything

Reaching new homeowners quickly after they move gives your Dealership the first-in advantage. As with other industries, 35–50% of sales go to the first company that responds. Strike while they’re still planning and open to new ideas.

Reach them 2 days after they closed

Our daily list gets you in the door faster than any other resource. Any dealership that canvasses  door-to-door will find the daily new homeowner list invaluable.

On our Weekly new homeowners service, the names average 3-7  days after deed filing.

On our Monthly service, the new homeowner names average 45-60 days after deed filing. You can opt to receive your new homeowner mailing lists on either a weekly or monthly basis, depending on the counts in your area. New Homeowner Information is not available in KS, WV, and MT.

Flexible Options

You can sign up for an on-going, non-duplicating New Homeowner program or order a “backlist”, selecting New Homeowners in your market area by date. For example, many customers select those New Homeowners who purchased their residences within the past 12 months, then continue with our on-going New Homeowner service.

Selects

• Dwelling type: Single Family Home or condo
• Sale Amount of residence
• New vs. Resale transactions
• Mortgage Information

E-mailed to you within minutes

In .csv, excel or in an Avery-style label format. Or, ask us for a format you can use to upload directly in the postcard portal for quick, easy mail fulfillment.