How Dataman Group Works
Understanding Our Business Model
For more than 40 years, Dataman Group Inc. has helped businesses identify and reach prospective customers through direct mail, email marketing, telemarketing, and other permitted marketing channels.
Unlike companies that collect personal information directly from consumers through websites, mobile applications, or online services, Dataman Group primarily serves as a marketing data reseller. We license marketing data, mailing lists, and related marketing services from established third-party data providers and make those resources available to businesses for lawful marketing purposes.
Our role is to help businesses reach the right audience while respecting consumer privacy rights and complying with applicable privacy laws.
Where Our Data Comes From
Dataman Group does not create or maintain the marketing data we provide. Instead, we license the specific marketing data needed to fulfill each customer’s order from trusted third-party providers who are responsible for compiling and maintaining the underlying marketing data.
Depending on the product, information may originate from sources such as:
- Publicly available records
- Consumer survey and marketing information
- Commercial data providers
- Property and business records
- Other lawfully obtained marketing data sources
Each provider is responsible for collecting and maintaining its information in accordance with applicable laws and its own privacy practices.
Marketing Products and Services
Dataman Group licenses and resells a variety of marketing products and services, including:
- Consumer mailing lists
- Business mailing lists
- New homeowner marketing lists
- New mover marketing lists
- Telephone marketing lists
- Email marketing lists
- Specialty marketing databases
- Direct mail and postcard marketing services
- Related marketing solutions
Our marketing products and services help businesses identify prospective customers and communicate with them through lawful marketing activities.
What Dataman Group Does Not Do
To help explain our role, it may also be useful to understand what Dataman Group does not do.
Dataman Group does not:
- Operate a consumer social media platform
- Sell products or services directly to consumers
- Collect most personal information directly from consumers
- Build individual consumer profiles through websites or mobile applications
- Use consumer information for credit decisions, employment decisions, insurance underwriting, or eligibility determinations
Our business is focused on providing marketing information to businesses for permitted marketing activities.
Our Role in the Marketing Process
Dataman Group acts as an intermediary between established data providers and businesses seeking marketing information. We work closely with our customers to understand their marketing goals and, based on more than 40 years of industry experience, help identify the marketing data that best fits their needs.
This business model allows businesses to obtain the marketing information they need from a trusted source without having to develop, maintain, and regularly update their own large-scale marketing databases.
Why Businesses Use Marketing Data
Businesses have long relied on marketing information to introduce their products and services to prospective customers.
Rather than contacting every household or business, marketing data helps organizations communicate with audiences that are more likely to have an interest in what they offer. This makes marketing more relevant, more efficient, and less wasteful.
Respecting Consumer Privacy
We recognize that consumers have important privacy rights.
When we receive a privacy request, we review the request, respond in accordance with applicable law, and maintain appropriate records to help us process future requests consistently.
Our Commitment
As privacy laws continue to evolve, Dataman Group remains committed to operating responsibly, responding to consumer privacy requests, and continually improving our privacy practices.
We believe transparency helps consumers, businesses, and regulators better understand our role in the marketing data industry.
Email: [email protected]
Mail: Dataman Group Inc.
PO Box 970123
Boca Raton, FL 33497-0123
Last Updated: July 2026
