Reach Households at the Right Life Stage

Families are constantly making decisions.

New routines. New expenses. New priorities.

And when a household includes children, those decisions tend to happen faster—and with more intention.

That’s where smart targeting comes in.

Why Target Households with Children?

When a household is growing or evolving, needs shift quickly:

• Health & wellness services
• Home upgrades & safety improvements
• Financial planning & insurance
• Education & enrichment services

These aren’t “someday” decisions.
They’re happening now.

📌 Pro Tip: Life-stage changes drive action. The key is reaching households while decisions are still being made.

What We Mean by “Families with Children”

Let’s be clear.

We are not targeting individual children.

We help you reach households that may include family-related demographic indicators—such as the presence of children—based on modeled, third-party data.

This allows you to market more effectively, while staying aligned with today’s privacy expectations.

How You Can Target

Your campaign can be customized based on:

• Geography (ZIP Code, County, Radius)
• Homeownership status
• New homeowners (high-response segment)
• Length of residence
• Property characteristics
• Household-level demographic indicators

Want to go deeper?

We can layer in:

• Modeled income ranges
• Lifestyle interests
• Home value / equity

👉 The goal isn’t more data. It’s better targeting.

Best Industries for This Audience

We see strong performance from:

• Insurance agents
• Healthcare providers
• Dental practices
• Home improvement companies
• Water quality dealers
• Education & enrichment services

If your product or service connects to the home or family life—you’re in the right place.

How to Market to These Households

Keep it simple.

Keep it real.

The best campaigns don’t feel like ads—they feel helpful.

Think:

• “Welcome to the neighborhood” messaging
• Safety, comfort, and convenience
• Solutions that make daily life easier

📌 Pro Tip: The first company to connect often becomes the long-term provider.

Available Formats

We make it easy to reach these households across channels:

• Direct mail lists
• Email append (when available)
• Phone append (when available)

👉 Multi-channel = stronger response.

Let’s Build Your Campaign

You don’t need to figure this out alone.

We’ll help you:
• Define your audience
• Build the right list
• Get your campaign out the door quickly

📞 800-771-3282

Important Note on Data

Dataman Group Direct provides marketing data sourced from reputable third-party providers.
Data is delivered at the household level and may include modeled demographic indicators.

We do not collect personal data directly from consumers, and we do not provide or maintain data on individual minors.