CUSTOMER ANALYSIS

Customer analysis is a critical component of any business plan in all stages of growth. By analyzing your customers, you can define who your target market is, and decide how you’ll reach them.

A recent article in Forbes stated that 81% of enterprises rely on analytics to improve their understanding of customers.

The more we know about our own customers, the easier it is to “clone” them. By finding lookalike prospects, we can market more intelligently and spend our marketing dollars wisely.

Many of our customers have found that a Customer Analysis leads to a deeper understanding of their customer’s buying behaviors. Subsequently, this helps fine tune the selection criteria for their new campaigns.

Customer Analysis Options

Basic Customer Profile
Market Penetration Report
Custom Analysis and Model Build

Sometimes this is called Pre-Search

According to Wikipedia, forecasting buying habits and lifestyle preferences is an important process of data mining and analysis. The information used to develop this data comes from many places. These include credit card purchases, magazine subscriptions, loyalty card membership, surveys and voter registrations. By using these categories, we can create consumer profiles that show a business’ most profitable customers. When the analysis indicates that many of the potential customers are in a single area, it indicates that this is a place for the business to prospect.

Some businesses also use a drive time analysis. This makes it possible to predict how far a given customer will drive to a particular location.

Consequently, when we combine these sources of information, we can place a dollar value on each household within a trade area. This details what that household may be worth to a company. Because of these customer analytics, companies can make decisions based on facts and objective data.

Dataman Group Direct’s Customer Analysis Service allows marketers to really hone in on what makes their current customers tick.

Call us at 800.771.3282 to discuss which option would be best for your business.

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   Molly McGill 
 
 
 
 Trustindex verifies that the original source of the review is Google. Scott is wonderful, he has been extremely responsive and quick to help with getting my agency Homeowner X Date Lists for my growing insurance agency. When the other service provider I used shut down unexpectedly Scott was able to help me find a new solution without missing a beat. Wish I would have started with him and his company from the start. Highly recommend reaching out to Scott to help!
  
 
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   Lauren Geier 
 
 
 
 Trustindex verifies that the original source of the review is Google. Amazing lead lists. Best by far!
  
 
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   Itzayana Osornio 
 
 
 
 Trustindex verifies that the original source of the review is Google. Scott was very helpful and went above and beyond!!
  
 
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   Claire Conway 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have been customers of the Dataman Group for 6+ months. We are seeing ROI positive results on our campaigns and their reporting and billing have been reliable and consistent throughout our time working with them. Kaeden has handled our account since the start and he has been wonderful to work with. I highly recommend partnering with them!
  
 
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   Matt Romney 
 
 
 
 Trustindex verifies that the original source of the review is Google. I work with Kaeden every week. Super quick & easy process each time. Highly recommend!
  
 
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   SHAWN VERNON 
 
 
 
 Trustindex verifies that the original source of the review is Google. After years so far of working together, Scott at Dataman Group is my first point of contact anytime I run a direct mail campaign for my swimming pool business. Top notch service, quick response times, patient and knowledgeable when narrowing the scope of my targeted clients... Scott and I began working together when I was GM at another pool business 5+ years ago with great success and a reasonable but good ROI, so naturally he was the first person I sought out when I went out on my own this past year. I think that says all that needs to be said about my many experiences with Dataman Group. Highly recommended.
  
 
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   Erin Smundin 
 
 
 
 Trustindex verifies that the original source of the review is Google. I've been working with Scott for over 6 months, he has been so helpful, responsive  and delivered exactly what I was looking. I have used other lead sources and they just don't compare to Dataman group! I have to say Scott has been by far the most helpful in my search for quality leads. I can only give them a five-star I wish I could give them a a 10! Their customer service is by far the best in the industry. I recommend them to everyone looking for quality insurance leads.
  
 
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   Greg 
 
 
 
 Trustindex verifies that the original source of the review is Google. Awesome service to get leads ! Give Kaeden a call !