NEW HOMEOWNER LISTS
REACH NEW HOMEOWNERS WHEN THEY NEED TO BUY – BY MAIL OR PHONE
More than 4 million New Homeowners buy homes each year.
New Homeowners are an amazing market segment who need a wide range of goods & services and will spend their dollars to get what they need. Even though they may be small in numbers, when it comes to lifetime value, there is no more profitable customer.
New homeowners purchase more products and services in the first six months after moving than an established resident spends in a two-year period.
In 2013, according to the 2012 Scarborough USA+ Study, New Homeowners spent over $19 billion dollars on home improvements – ranging from furniture purchases to heavy remodeling projects.
So, what else do New Homeowners spend Money on?
- Services – 99% of new homeowners spend money on Services such as new doctors, new beauty salons, new dentist, new mechanic, new dry cleaner, etc. in the first 30 days after buying their home.
- Furniture – 60% of new homeowners spend money on Furniture.
- Window Coverings – 57% of new homeowners spend money on Window Coverings in the first 30 days after buying their home.
- Electronics – 52% of new homeowners spend money on Electronics in the first 30 days after buying their home.
- Kitchen appliances – 40% of new homeowners spend money on Appliances in the first 30 days after buying their home.
- Bedding/Mattress – 33% of new homeowners spend money on Bedding/Mattresses in the first 30 days after buying their home.
- Water Filters – 60% of new homeowners buy a water conditioner within a year of buying their new home.
- Pest Control – 70% of new homeowners will buy a pest control contract in their first year
- Landscaping – 51% of New Homeowners will have landscaping work done on their new home in the first year.
- Do It Yourself – 49% of new homeowners made a purchase at Home Depot in their first year / 45% of new homeowners made a purchase at Lowes.
New Homeowners Also Need to Buy:
|BBQ Grills||Patio Furniture|
|Swimming Pool Service & Chemicals||Landscape Service|
|Pool Service||Pest Control & Termite Service|
|Custom closet||Garage organizers|
|Security Alarm Service & monitoring||Insurance|
|Tax Preparation||Churches Membership|
Sources: DMA 2008 study, 2015 WQA Consumer Study, 2012 Scarborough USA+ Study
Dataman Group’s New Homeowners mailing list database is compiled from Warranty Title Deeds filed at the County Courthouse. Our homeowner lists are accurate and dependable and are updated on a weekly basis.
Weekly new homeowners service names average 21 days after deed filing. On our Monthly service, the new homeowner names average 45-60 days after deed filing. You can opt to receive your new homeowner mailing lists on either a weekly or monthly basis, depending on the counts in your area. New Homeowner Lists are not available in KS, WV, and MT.
Telephone numbers are available for approximately 5% of the New Homeowner database. Our telephone #s are derived through Directory Assistance, making the telephone numbers on our New Homeowner list the most accurate, up-to-date telephone information available!
You can sign up for an on-going, non-duplicating New Homeowner program or order a “backlist”, selecting New Homeowners in your market area by date. For example, many customers select those New Homeowners who purchased their residences within the past 12 months, then continue with our on-going New Homeowner service.
- Dwelling type: Single Family Home or condo
- Sale Amount of residence
- Telephone availability
- New vs. Resale transactions
- Mortgage Information
E-mailed to you within minutes
Let us know if you want your data specially formatted so you can print right onto avery-style labels – or as your own lead sheets.
On-going New Homeowner contracts begin at $25.00 per week for weekly service and $50.00 per month for our monthly service. Back orders begin at $150.00 for 500 names. Shipping & output is additional.
Note: Consumers who have listed themselves with the Federal Do Not Call Registry, the Direct Marketing Association Do Not Call list, or any of the other individual state Do Not Call lists, are flagged and omitted from the homeowner lists, allowing your clients to respect the privacy of consumers who have requested it.