60% of New Homeowners will Purchase a Water Filtration System and Dataman Group’s New Homeowners Lists for Water Dealers Lets You Reach Them When They Need to Buy!

The Water Industry has traditionally used the New Homeowner lists for Water Dealers for years.  The new 2015 WQA Study of Consumers’ Opinions and Perceptions Regarding Water Quality validates this once again. According to the Study, a majority (60%) of those that purchase a water softener tend to purchase one within one year after buying or leasing a home.

Any Water Dealer who does not market to New Homeowners is missing their best “low-hanging-fruit”marketing opportunity. Since New Homeowner lists are typically small, dealers need to reach out every single New Homeowner name they  can get – and even consider mailing  to them multiple times to enhance name recognition and branding.

While many dealers feel that it’s necessary to be the very first one in the home, according to the WQA Survey, the key here is the phrase “within the first year”. Sure, some people take care of this right away – but, according to the survey, 60% of them will buy a water softener within the first year. This is a group not to be missed.

And why is that?  The water never tastes the same in the new house as it did in the old one. People who move from a city often find well water difficult to enjoy. County-to-city transplants compare municipal water with drinking out of a bleach bottle. The point is that regardless of actual contaminants present, people feel a strong allegiance to the water they grew up with – at least until they taste the quality drinking water that your Water Quality Dealers can provide.

The Dataman Group NEW HOMEOWNER LIST is the #1 list in the Water Industry and we have been working with Water Dealers for over 30 years.

Our NEW HOMEOWNER data is deed-sourced and compiled on a weekly basis from warranty title deeds filed at the County Courthouse. You can select your New Homeowner leads by type of dwelling, purchase price of the home, construction type as well as scrubbed telephone # where available.

It’s an exciting time, Home Sales are rising once more – and every New Homeowner name has great value. Marketers can’t afford to not reach out to them!

On our Weekly new homeowners service, the names average 21 days after deed filing. On our Monthly service, the new homeowner names average 45-60 days after deed filing. You can opt to receive your new homeowner mailing lists on either a weekly or monthly basis, depending on the counts in your area. New Homeowner Information is not available in KS, WV, and MT.

Telephone numbers are available for approximately 20% of the New Homeowner database. Our telephone #s are derived through Directory Assistance, making the telephone numbers on our New Homeowner list the most accurate, up-to-date telephone information available!

You can sign up for an on-going, non-duplicating New Homeowner program or order a “backlist”, selecting New Homeowners in your market area by date. For example, many customers select those New Homeowners who purchased their residences within the past 12 months, then continue with our on-going New Homeowner service.


  • Dwelling type: Single Family Home or condo
  • Sale Amount of residence
  • Telephone availability
  • New vs. Resale transactions
  • Mortgage Information


E-mailed to you within minutes

Let us know if you want your data specially formatted so you can print right onto avery-style labels – or as your own lead sheets.


On-going New Homeowner contracts begin at $25.00 per week for weekly service and $50.00 per month for our monthly service. Backorders begin at $150.00 for 500 names. Shipping & output is additional.

We will be happy to run counts for you in your market area with your specific requirements.

Note: Consumers who have listed themselves with the Federal Do Not Call Registry, the Direct Marketing Association Do Not Call list, or any of the other individual state Do Not Call lists, are flagged and omitted from the homeowner lists, allowing your clients to respect the privacy of consumers who have requested it