FAMILIES WITH CHILDREN HAVE THEIR FAMILY’S BEST INTEREST AT HEART
Families with Children lists have always provided water quality dealers with great response. They are considered the top leads for water quality dealers.
The WQA Consumer Opinion Study points out that households with children are far more likely to purchase a water filtration system than those without children.
In 2021, the Study indicated that households with children were more concerned about the quality of the household water supply as opposed to households with out children. The survey also indicated that they were more likely to use bottled water rather than tap water.
In 2019, half the households with children (51%) said they’d consider buying a water filtration system in the future, versus only a third (37%) of the households without children.
We know that every parent is concerned about the long-term effects of sub-standard water on their family’s health and well-being. Filtered water provides a feeling of safety & security that every parent needs. Plus, there is the added value of energy efficiency and cost-savings that a Water system provides. Let’s face it, families with children do a lot of laundry and drink a lot of water. Those families that can afford it want a system and want it right away.
Water Quality Dealers can select Families with Children lists by home ownership, child age, household income, home value, dwelling unit size as well as telephone availability. You can also overlay modeled credit data to insure you are marketing to households who can afford your system.