Be First in the Door with Dataman Group’s Hotline New Homeowner List
The Water Industry has traditionally used Dataman Group’s New Homeowner lists for years. The new 2021 WQA Study of Consumers’ Opinions and Perceptions Regarding Water Quality validates this once again. According to the Study, a majority (72%) of those that purchase a water softener tend to purchase one within one year after buying or leasing a home.
And – 22% of Water Conditioner buyers made that purchase in the first month in their new home!
Any Water Dealer who does not market to New Homeowners is missing their best “low-hanging-fruit” marketing opportunity. Since New Homeowner lists are typically small, dealers need to reach out every single New Homeowner name they can get – and even consider mailing to them multiple times to enhance name recognition and branding.
If you want to be the first in the door, our weekly New Homeowner list does the trick. Our data is 3-7 days after deed filing. And, many dealers are mailing postcards to them each week, using myDMpostcards.com, a self-service portal that let’s you mail the day the new homeowner data is released. The postcard portal has no minimums. There is no peeling & sticking and no running to the post office. You really can be first in the door.
Why are New Homeowners such a great group?
According to the WQA study, most of the new homeowners who purchased water conditioners did so for a combination of aesthetic and health reasons.
The water never tastes the same in the new house as it did in the old one. People who move from a city often find well water difficult to enjoy. County-to-city transplants compare municipal water with drinking out of a bleach bottle. The point is that regardless of actual contaminants present, people feel a strong allegiance to the water they grew up with – at least until they taste the quality drinking water that your Water Quality Dealers can provide.