HOMEOWNERS WITH NEW BABIES – TOP PROSPECTS FOR WATER QUALITY
Every new birth is a new opportunity for Water Quality Dealers and homeowners with new babies are one of the top prospect groups in the industry. Let’s face it, New Parents are very concerned about the water they offer to their children. By targeting homeowners, you know you are reaching people to make an investment in their children’s health. These new families are great prospects.
Many Water Quality Dealers have used our monthly New Parents list for years, generating leads through direct mail and telemarketing.
Our New Parents mailing lists are updated weekly, adding fresh new names to the file on a continuous basis. Using more than 50 general public and proprietary sources, such as newspapers, baby photographers, retail stores, diaper services, maternity clothing stores, and hospital gift pack programs enables us to identify approximately 3,200,000 births each year. Our goal is to source data across many different categories and multiple industries, resulting in a strong, accurate file. Normally, 85% of the records are added within six months of the child’s birth.
Telephone #s are available on about 8% of the prospects. All Do Not Call numbers listed with Federal, State and DMA Do Not Call Lists are scrubbed 2x/monthly from our files.
Water Dealers can sign up for our monthly service and get brand new names on an on-going basis or select recent births – for example, you can ask for the last 3, 6 or 9 months worth of Homeowners with new babies.
Water Conditioning Dealers are big users of our New Baby list. Moms are very fussy about the water and laundry soap they use on baby’s clothing. Your marketing copy & offer need to focus on keeping baby healthy. Disposable diapers or gentle laundry detergent are responsive premiums for mail campaigns. Remember, moms want the purest water to mix formula, wash diapers & baby clothes and keep their babies healthy. Buzzphrase: Investment. Homeowners with new babies are making an investment in their child’s heath AND in their homes.
This list lets Dealers target new parents on an on-going basis each month.
New Parent Database Select Options:
- Parent age
- Estimated Household Income
- Dwelling unit type
- First Birth (where available)
- Scrubbed Telephone number (very small percent of the file)
- Number of months since birth
- Birth month / birth year
Same Day Turnaround
For hints about marketing to this amazing market – download Data Dale’s book: Lead Generation for Water Quality Dealers