Ailment Sufferers are great water treatment prospects. It’s no secret. Individuals who are not in the best of health must have pure water to drink, take their medications with, and bathe with.

Every water quality dealer  is out there competing for business. Some are only working a single list and find themselves contacting the same household. But, by taking a creative approach, business owners can target a narrow piece of the market. And, make an offer especially geared to them. This is a real opportunity to blow the competition our of the water (no pun intended).

Psoriasis & Eczema Sufferers benefit from a Water Softener

According to 2017 WQA Consumer Opinion Study, among those having a water filtration system, 37% of adults bought a system were concerned about skin issues (eczema) caused by contaminants. We know that hard water contains minerals that dry out the skin and clog pores. This can lead to stubborn skin conditions like dermatitis, acne and eczema. Psoriasis sufferers also will simply feel better with softer water. If your dealership is in a hard water area, considering reaching out to Psoriasis & eczema sufferers.

From a marketing perspective, this is a group that doesn’t just benefit from a Water Softener in their homes. In fact, they absolutely need a water softener. Your job, as a marketer or business owner, is to reach out to this group. You need to make them an offer they can’t refuse. Your offer may include soap or  financing opportunities. You know what you need to seal the deal.

You can also select Homeowners with other ailments (heart or kidney disease, diabetes) or select from the general Ailment Sufferers group.

Ailment Sufferers are great water treatment prospects. That’s because they are receptive to offers that will improve their health and quality of life.

Remember, Ailment Sufferers NEED quality water – it’s not an option.

Did you read DataDale’s article in WQP Magazine about Marketing to Health Conscious Consumers?