AILMENT SUFFERERS ARE GREAT WATER TREATMENT PROSPECTS
Ailment Sufferers are great water treatment prospects. It’s no secret – individuals who are not in the best of health must have pure water to drink, take their medications with, and bathe with.
Dealers who have been in the business for a while know that every water quality dealer in their area is also out there competing for business – often contacting the same household. But, by taking a creative approach, business owners can target a narrow piece of the market – with an offer especially geared to them – and blow the competition our of the water (no pun intended).
Psoriasis & eczema sufferers are a great example of a target group that must have soft water and, according to 2017 WQA Consumer Opinion Study, among those having a water filtration system, 37% of adults bought a system were concerned about skin issues (eczema) caused by contaminants. We know that hard water contains minerals that dry out the skin, clog pores, and can lead to stubborn skin conditions like dermatitis, acne and eczema. Psoriasis sufferers also will simply feel better with softer water.
From a marketing perspective, this is a group that doesn’t just benefit from a Water Softener in their homes, in fact, they absolutely need a water softener. Your job, as a marketer or business owner, is to reach out to this group and make them an offer they can’t refuse. Your offer may include soap or financing opportunities, whatever you need to seal the deal.
You can also select Homeowners with other ailments (heart or kidney disease, diabetes) or select from the general Ailment Sufferers group.
Ailment Sufferers are great water treatment prospects because they are receptive to offers that will improve their health and quality of life.
Remember they NEED quality water – it’s not an option.
Did you read DataDale’s article in WQP Magazine about Marketing to Health Conscious Consumers?