Did you know that you can use a mailing list to upload a custom audience to Google PPC and Facebook Advertising? That’s right, no emails needed.
Whether you’re uploading a previous customer file or a prospect list, these tools allow you to reach people through a new channel. At minimum you need: first name, last name, zip code, city, state. *Add in a phone number and email which will increase the match percentage*
Think of the possibilities
- You have a digital pet marketplace and are about to launch a new product for dog owners. Upload a list of past clients who purchased products for dogs and run Google and Instagram Ads announcing the new product.
- You sell In Home Water Treatment Systems and are about to launch a direct mail campaign. For two weeks leading up to the mail drop you can boost a Facebook Post about the values of clean water.
Integrating digital advertising with traditional methods will increase your response rates.
Both platforms give you control over Ad Spend, Duration, and Creative (With approval).
Want to see how simple it is? Here are the links for uploading a custom audience with each platform:
“Information is power, particularly when the competition ignores the opportunity to do the same”