Use your mailing list to create a Custom Audience in Google and Facebook

Did you know that you can use a mailing list to upload a custom audience to Google PPC and Facebook Advertising? That’s right, no emails needed.

Whether you’re uploading a previous customer file or a prospect list, the Custom Audience tool allow you to reach people through a new channel. At minimum you need: first name, last name, zip code, city, state. *Add in a phone number and email which will increase the match percentage*

Think of the possibilities

  • You have a digital pet marketplace and are about to launch a new product for dog owners. Upload a list of past clients who purchased products for dogs into the custom audience section and run Google and Instagram Ads announcing the new product.
  • You sell In Home Water Treatment Systems and are about to launch a direct mail campaign. For two weeks leading up to the mail drop you can boost a Facebook Post about the values of clean water by using those same names, creating a custom audience and marketing to them.
  • You providing Medicare Supplement Insurance. Use your Turning 65 list and create a custom audience. Market to this group. Be visible so they remember you when they get their Turning 65 birthday mailing.

Integrating digital advertising with traditional methods will increase your response rates.

Both platforms give you control over Ad Spend, Duration, and Creative (With approval).

Want to see how simple it is? Here are the links for uploading a custom audience with each platform:

https://www.facebook.com/business/a/custom-audiences

https://support.google.com/adwords/answer/6379332?hl=en&ref_topic=6296507

 

“Information is power, particularly when the competition ignores the opportunity to do the same”

Mark Cuban

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