Marketing to the Over 70 Cohort
Who would have thought we’d be talking about marketing to the over 70 cohort? Maybe not the millennials out there. […]
Maximizing Your Share of Senior Spending
https://www.datamangroup.com/targeted-mailing-lists/Is Senior Spending at Risk? Many retirees with the highest discretionary spending follow the 4% rule. That’s the idea that
Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers.
