Expanding Your Non-Profit’s Donor Base Through Direct Mail
In an age dominated by digital communication, it’s easy to overlook the power and personal touch of traditional direct mail. […]
Non-Profits use Direct Mail for Stewardship
As a direct marketing maven, I love to see when non-profits use direct mail for stewardship. A strong donor stewardship
Is Direct Mail Right for Your Fund Raising Org?
Many people ask me about fund raising by direct mail. Some agencies do this very well and raise tons of
Non-Profit Year-End Appeal Tips
These non-profit year-end appeal tips will held charities get all their ducks in a row for that final push for
Stewardship is Key for Renewal Gifts
One of the most important pillars of fundraising is stewardship. Every non-profit agency needs to insure that they have a
Non-profits Need to Create Engagement
Non-profits need to create engagement. They do this be integrating content marketing and fundraising. The single biggest step you can
Non-Profits Make their Case with Storytelling
Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling
End of Year Fund Raising
Are you using direct mail for your end of year fundraising? According to Blackbaud, more than one-third of overall charitable giving
Does Your Agency Have a Crisis Marketing Plan?
Every non-profit agency needs to have a crisis marketing plan. The bottom line is that when something “hits” that affects
It costs less to keep a current donor than to find a new one
There is an old saying in fund raising: It costs less to keep a current donor than to find a
