Marketers Ramping Up Direct Mail Initiatives
Marketers are ramping up their direct mail. Direct mail is still a key channel to engage prospects, customers and even […]
Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before
Trust Your Data, Not Your Instincts
If you can’t trust your data, then you can’t trust anything you do. At this year’s Bridge to Integrated Marketing
