Tips for Dental Direct Mail
I always get questions from prospective clients about marketing strategies. This past week, I had a couple of inquiries from […]
Lead Generation for Water Quality Dealers
Lead Generation for Water Dealers–2019 Edition by Dale “DataDale” Filhaber. Lead generation is never easy. This book will give water
Small Data
I’ve just so tired of the expression Big Data. We’ve been hearing it for the last few years and it
WaterProspects.com – A NEW RESOURCE
Dataman Group Direct in Boca Raton, FL is pleased to announce the launch of WaterProspects.com, a new website devoted to
Mortgage Mailers – Are You Barking Up the Wrong Tree?
There are lots of tips for mortgage mailers to make their response better. This post is from 2013, but much
Luxury Direct Mail Tips
The response to luxury direct mail is very high. These tips will help you grow your response. Be True to
Targeting Home Improvement Prospects
I got this email about targeting home improvement prospects from Tony’s Home Services: Dear DataDale – My Home Improvement Company
Ask DataDale - The Dataman Group Blog
Dale Filhaber Inducted into FDMA Hall of Fame
At the 30th annual Florida Direct Marketing Association Direct Marketing Summit, long time member Dale “DataDale” Filhaber was awarded the
Generational Marketing for Fund Raising Success
I recently attended a lecture on Generational Marketing given by Chuck Underwood of the Generational Imperative. He discussed the differences
Do your PREsearch
You need to do your PREsearch Before Embarking on any direct marketing Campaign. I love this new word PREsearch. It’s
