Many marketers are interested in reaching home-based businesses. This is a great market for many advertisers.
Small business owners who operate their businesses out of their homes need a variety of goods and services. But, you need to be able to find them. Dataman Group’s Home-Based Business list is a marketers’ best opportunity to reach this important market group.
In 2005, about 75% of the nation’s businesses are run by self-employed individuals who have no paid employees, according to the U.S. Census Bureau. Nearly half of all U.S. businesses are home-based, the Bureau found.
Update for 2021
“Home-based businesses collectively generated a remarkable amount of economic activity, especially for women and minorities,” bureau Director Louis Kincannon said.
More than 30% of businesses owners are 55 or older, and an additional 29% are between 45 and 54. Only 2 percent are younger than 25.
Their business is the primary source of income for 70% of business owners who have employees. This is compared with 44% of business owners who don’t have employees. Most owners of firms with employees also work more than 40 hours a week.
Businesses without employees are more likely to be part-time ventures. 43% of owners of non-employer firms work less than 20 hours a week on their businesses. Want to see more statistics? Click HERE for the latest numbers in 2021. Some of these numbers will amaze you!
There are lots of options when it comes to business lists.
Times Change – and home-based businesses are stronger and more numerous than ever
In fact, if I were writing this blog during or after the Pandemic, I think the entire article would be much different. Many people left “regular jobs” to work from home. Many of those part-time jobs have morphed into all sorts of home-based businesses. Advertisers need to reach out to the small business owner.
Top Home-based businesses in 2021
- Tax Preparation and bookkeeping
- Catering Services
- Website Design
- Business consulting
- Courier Services
- Mobile hair / beauty services
- Cleaning services
- Tutoring
- Real Estate brokering
- Logo Design
- Property Maintenance
- Technology Repair Services
- IT Support
- Mobile Pet Grooming
- Personal Training
- Legal services
- Handyman
The Gig Economy has affected many home businesses
Much of today’s home-based businesses are part of the new GIG ECONOMY
For more information on home-based businesses, see www.census.gov.