Pet Owners lists are a great source of new prospects for fencing, air duct cleaning, pet doors, screened-in porches, and custom dog houses. There is nothing an affluent pet owner won’t do for Fido- And, nothing Fido won’t do for their owners.

On average, Pet Owners spend $1,600.00 per year on their Dogs, $1,200 per yer on their Cats.

Empty-Nesters Treat Their Pets Like their Children

Empty-nesters have been reported as the largest spenders on pet-themed home improvements.  We know that affluent empty-nesters will spare no expense for the care & comfort of their pets. This list gives home improvement dealers a creative invitation into their home and thought process. In fact, the pet owners of today seem to blur the lines between children and pet dogs in many ways. For example, 81% of those surveyed consider their dogs to be true family members, equal in status to children. It appears that dogs have become such an important part of the family that 54% of Americans now consider themselves to be “pet parents” rather than “pet owners”. The research shows that pets have become such an important part of the family that more than half of the dog owners (58%) are comfortable using nicknames for themselves such as “Mommy” and “Daddy” when talking about themselves in reference to their dogs.

Marketing Tip

An over-sized postcard with a great photo of a dog, mailed to dog owners will definitely generate attention. In terms of offer, consider including a pet-themed premium. For example, if you’re mailing to dog owners, consider offers like a dog chew toy, gourmet dog treats or a dog grooming brush.

In terms of branding – if your company features an animal on your truck – you will definitely want to target market to this very niche group. Dog owners always want to talk to other dog owners.

Options on our Pet Owners lists

  • Homeownership
  • Home value
  • Dog, cat, bird or all Pets
  • Home owner age
  • Estimated household income
  • Modeled credit score
  • presence of scrubbed telephone #


DataDog - Kaycee
This is Data Kaycee, one of the famous Dataman Group Data Dogs. She is great dog and deserves the best of everything!