NEW HOMEOWNERS – TOP PROSPECTS FOR WATER QUALITY
60% of New Homeowners will Purchase a Water Filtration System in the first year they are in their new home.
Water Quality dealers have been using the Dataman Group New Homeowner lists for Water Dealers for over 30 years. It’s a proven fact that new homeowners are top buyers of water treatment systems.
The WQA Consumer Study Opinions and Perceptions Regarding Water Quality study validates this once again. According to the Study, a majority (60%) of those that purchase a water softener tend to purchase one within one year after buying or leasing a home.
Any Water Dealer who does not market to New Homeowners is missing their best “low-hanging-fruit”marketing opportunity. Since New Homeowner lists are typically small, dealers need to reach out every single New Homeowner name they can get – and even consider mailing to them multiple times to improve their dealerships’ branding and enhance their name recognition.
Dataman Group’s New Homeowner Lists for Water Dealers Lets You Reach Them When They Need to Buy
While many dealers feel that it’s necessary to be the very first one in the home, according to the WQA Survey, the key here is the phrase “within the first year”. Sure, some people take care of this right away – but, according to the survey, 60% of them will buy a water softener within the first year. This is a group not to be missed.
And why is that? The water never tastes the same in the new house as it did in the old one. People who move from a city often find well water difficult to enjoy. County-to-city transplants compare municipal water with drinking out of a bleach bottle. The point is that regardless of actual contaminants present, people feel a strong allegiance to the water they grew up with – at least until they taste the quality drinking water that your Water Quality dealership can provide.
Dataman Group’s Customer Service Can’t Be Topped
We know our stuff! We have been working with Water Dealers for over 30 years. DataDale is a frequent guest lecturer at the annual WQA Conference and the author of many articles and books about Lead Generation for Water Quality Dealers.
Dataman Group’s New Homeowner Lists for Water Dealers is the premier list of it’s kind.
Our NEW HOMEOWNER data is deed-sourced and compiled on a weekly basis from warranty title deeds filed at the County Courthouse. You can select your New Homeowner leads by type of dwelling, purchase price of the home, construction type as well as scrubbed telephone # where available.
On our Weekly new homeowners service, the names average 21 days after deed filing. On our Monthly service, the new homeowner names average 45-60 days after deed filing. You can opt to receive your new homeowner mailing lists on either a weekly or monthly basis, depending on the counts in your area. New Homeowner Information is not available in KS, WV, and MT.
Scrubbed telephone numbers are available for approximately 10% of the New Homeowner database.
You can sign up for our on-going, non-duplicating New Homeowner Lists for Water Dealers program or order a “backlist”, selecting New Homeowners in your market area by date. For example, many customers select those New Homeowners who purchased their residences within the past 12 months, then continue with our on-going New Homeowner service.
- Dwelling type: Single Family Home or condo
- Sale Amount of residence
- Telephone availability
- New vs. Resale transactions
- Mortgage Information
E-mailed to you within minutes
Formatted in excel, .txt, or in an Avery label format so you can print out your own labels.
On-going New Homeowner contracts begin at $25.00 per week for weekly service and $50.00 per month for our monthly service. Backorders begin at $150.00 for 500 names. Shipping & output is additional.
We will be happy to run counts for you in your market area with your specific requirements.
Note: Consumers who have listed themselves with the Federal Do Not Call Registry, the Direct Marketing Association Do Not Call list, or any of the other individual state Do Not Call lists, are flagged and omitted from the homeowner lists, allowing your clients to respect the privacy of consumers who have requested it